Create-Your-Own Webinar

Work hand in hand with Jim as he creates a webinar tailored to your specific needs.


Very informative/demonstrative the value of communication in an organization. Including the disconnect between sales and operations. Also how productivity can be maximized with exciting organization and the sales force.
Jim Ambrose Workshops

News & Events

Webinar series

Friday, October 15, 2021

Client-specific webinars on Selling and Sales Management following the principles in Cracking Accounts provide tools and techniques to help salespeople close orders, find new opportunities, gain market share, be more productive, and crack new accounts.

Jim presents a powerful, fast-paced webinar that provides the thinking and tools to insure sustainability and net speed operations in wholesale distribution.

Watch his UTube video on Cracking Accounts: 

Webinars and Workshops on Branch Managers' Leadership and Business Skills are customized to bring the client company-specific training and tool kits.  

Call (315.430.5631) or email Jim ( to learn more about Workshops or Webinars for your business or organization.


Leadership Training Workshops

Thursday, October 14, 2021

Very productive workshops have been presented across the U.S. and Canada.

Business Skills and Leadership Training Workshops include analysis of financial data, profit leaks, and distribution business accounting, then progress into think-and-do presentations on leadership communication and effectiveness, team building and problem solving with real-world branch issues.  A working session helps the manager create a Vision for the business while presenting tools and techniques to engage the people of the branch to achieve it.  Call Jim for more information about his Workshop: (315)430-5631.

Selling in the PANDEMIC

Wednesday, October 13, 2021

Cracking Accounts has been widely used across the US and Canada.   Now in it's 12th year of publication and the recent 10th anniversary edition in print and being sold, our clients tell us how pwerful a selling skills and sales management tool it has become for their company.

We are happy to hear how it has become the best tool to be used in this pandemic.   Most customers have severely limited contact with their supplier salespeople.   The traditional way of trying to meet and establish "relationships" to "win" orders is over.  The interaction between the supplier salesperson and the customer must be succinct, be of importance, and productive.  New relationships will be based on this.  

The tools in Cracking Accounts of AIM ARM and ENGAGE and using Call Packets has proven to be the best way to maintain and grow profitable sales during these extraordinary times.  Those companies that have been using the tools have found it works great today and others that are developing the tools are showing positive results.

Wholesale Excellence Coach

Wednesday, October 6, 2021

Jim offers a service to provide hands-on coaching for branch turn-arounds, profitability improvements, and sales and sales management development.  Be sure to contact Jim to discuss your needs and ideas where he may be able to help your business: 315.430.5631 or


UPDATED 5 Fundamentals for the Wholesale Distribution Branch Manager

Monday, October 4, 2021

Five Fundamentals 10th Anniversary Edition of the best selling book in the industry!  This second edition for the NAW Institute for Distribution Excellence is filled with important guidance for the wholesale distribution manager.  Here is the link to purchase it:

Jim presented at the NAFCD & NBMDA Annual Convention

Thursday, September 30, 2021

Jim conducted his one-day Workshop preceding the 2019 NAFCD and NBMDA Annual Convention on Nov. 12 at the Hyatt Regency New Orleans.   



Cracking Accounts Workshop

Wednesday, September 15, 2021

Jim has revised the 2-Day Workshop on Business Skills and Leadership Training to include AIM ARM and ENGAGE modules featured in Cracking Accounts. The book, Cracking Accounts, is included for all attendees.  Contact Jim at 315.430.5631 or about booking his Workshop.  It will: improve your communication habits, show you how to get critical market data, provide helpful tool kits, identify the right customers to "crack," and much more. The workshop is open to: wholesale distributors, branch & regional managers, supply chain managers, financial managers, inside/outside salespersons, and manufacturers.

Cracking Accounts 10th anniversary edition

Tuesday, February 2, 2021

The 10th anniversary edition of Cracking Accounts is now out!  Get your copy today!

Jim Ambrose's book, Cracking Accounts, is a how-to selling tool kit for the wholesale distribution salesperson. Over three years of research and analysis (and a lifetime of real-world experience) went into creating a simple-to-understand book that will help you execute daily habits to crack accounts.  Cracking Accounts is a successful selling tool for many companies.  This book, available in both English and French, will improve sales productivity and morale, and win the right customers!