The Fundamentals

Two Day Workshop

This Fundamental Skills Workshop begins with the Leadership introduction module that recognizes the very busy world of the business manager and the way to find the time to do the "right things."

Testimonial

Good stuff.
Jim Ambrose Workshops

Jim's Blog

Posts for Tag: wholesale

Selling Skills 1

April 25, 2018

Cracking an account in the wholesale business-to-business market place no longer is dependent on the sales-person building a "relationship" with the buyer.  No one has time for that.  The  typical technique  in the sales call is when the salesperson spends most of the time telling the customer all about the "value add" services the company can offer. Forget selling your value add. 

Instead understand what the buyer "values" in a supplier.  I call that doing a customer value audit.  More on that in a later blog.   Once you understand what the buyer values in supplier, decide if you want to provide it, and if you do, provide it perfectly.  

This technique is not the process of uncovering pain points,....instead you want to know what will make the buyer happy when dealing with suppliers.

In my book Cracking Accounts (published by JJ Ambrose, order through jimambroseworkshops.com) I explain creative ways to uncover the "customer value audit."

 

By the way, your relationship will grow with the buyer as you provide perfectly what the customer values. 

Jim Ambrose

tags: wholesale