Create-Your-Own Webinar

Work hand in hand with Jim as he creates a webinar tailored to your specific needs.


I do think your book “Cracking Accounts” is one of the best “Business Plans” in print today. The FOCUS that it is bringing to our team is incredible. It has helped not only our Outside Salespeople to understand the value of focusing on the right Customers but it is also helping our whole company focus on the right Customers. The time you spent with our Sales Team was valuable and well done.
Jim Ambrose Workshops

Selling Skills 1

January 11, 2016

Cracking an account in the wholesale business to business market place no longer is dependent on the sales person building a "relationship" with the buyer.  No one has time for that.  The  typical technique  in the sales call is when the salesperson spends most of the time telling the customer all about the "value add" services the company can offer. Forget selling your value add. 

Instead understand what the buyer "values" in a supplier.  I call that doing a customer value audit.  More on that in a later blog.   Once you understand what the buyer values in supplier, decide if you want to provide it, and if you do, provide it perfectly.  

This technique is not the process of uncovering pain points,....instead you want to know what will make the buyer happy when dealing with suppliers.

In my book Cracking Accounts (published by JJ Ambrose, order through I explain creative ways to uncover the "customer value audit."


By the way, your relationship will grow with the buyer as you provide perfectly what the customer values. 

Jim Ambrose