Jim Ambrose's
Wholesale Excellence
Your One-Stop Resource for Business Skills & Leadership Training for the Wholesale Industry

Is your business engaged in continuous profitable share gain activities? Are your branch managers' leadership skills engaging employees to make your business excellent? Are all of your branches producing outstanding results? With Jim Ambrose’s Wholesale Excellence programs you receive a personalized approach for improving profits and a roadmap for continuous success!

Cracking Accounts 10th anniversary edition cover Cracking Accounts 10th anniversary edition cover in French

Jim Ambrose is a wholesale business coach and author of the bestselling books Cracking Accounts and 5 Fundamentals for the Wholesale Distribution Branch Manager. Jim brings over 40 years of experience in distribution sales and management to his Wholesale Excellence programs.


Workshops are now Online!

All of the workshop tools and techniques are presented by Jim in a series of online video modules.

Please click here to learn more!


Skill-Building Workshops

With one- to three-day workshops and customizable add-on components, you get the best program for your business.

Business Skills and Leadership Training for the Branch Manager
This workshop series focuses on the business and personal leadership skills that are integral to making your business successful.

Selling Skills for the Outside Salesperson
Learn effective techniques for your specific selling needs. Attendees receive a copy of Cracking Accounts. Branch manager workshops also available.

Consulting & Manager Development Services

Business Turn-AroundFix Those Poorly Performing Branches
In-depth analysis at the branch to develop a complete business improvement plan. Covers manager’s business and leadership skills, employee performance, account management, selling skills, back office/administration, and logistics.

Branch Manager TrainingFor New and Seasoned Managers
Customized to meet client needs and range from one to three days. Workshops are interactive, fast paced, and provide tools to enhance business skills and leadership techniques for motivating and engaging employees.

Selling Skills & Sales ManagementTools for Profitable Share Gains
Powerful Workshop based on the best selling book Cracking Accounts. A full day of tools to improve selling skills and sales management.


Excellent course. You exceeded my expectations.
Hands-on and easy to learn from; this is a must for anyone wanting to add new weapons to their sales calls.
Adam G.
salesperson
Unbelievable...Great tools for the branch manager and for the company. The timing and flow were fantastic.
Keaton Druckenmiller
Branch Manager

News & Events

Cracking Accounts 10th anniversary edition

Tuesday, February 2, 2021

The 10th anniversary edition of Cracking Accounts is now out!  Get your copy today!

Jim Ambrose's book, Cracking Accounts, is a how-to selling tool kit for the wholesale distribution salesperson. Over three years of research and analysis (and a lifetime of real-world experience) went into creating a simple-to-understand book that will help you execute daily habits to crack accounts.  Cracking Accounts is a successful selling tool for many companies.  This book, available in both English and French, will improve sales productivity and morale, and win the right customers!

Selling in the PANDEMIC

Tuesday, February 2, 2021

Cracking Accounts has been widely used across the US and Canada.   Now in it's 12th year of publication and the recent 10th anniversary edition in print and being sold, our clients tell us how pwerful a selling skills and sales management tool it has become for their company.

We are happy to hear how it has become the best tool to be used in this pandemic.   Most customers have severely limited contact with their supplier salespeople.   The traditional way of trying to meet and establish "relationships" to "win" orders is done.    The interaction between the supplier salesperson and the customer must be succinct, be of importance and productive.   New relationships will be based on this.  

The tools in Cracking Accounts of AIM ARM and ENGAGE and using Call Packets has proven to be the best way to maintain and grow profitable sales during these extraordinary times.  Those companies that have been using the tools have found it works great today and others that are developing the tools are showing terrific results.

UPDATED 5 Fundamentals for the Wholesale Distribution Branch Manager

Monday, February 1, 2021

Five Fundamentals 10th Anniversary Edition of the best selling book in the industry is now published!  This second edition for the NAW Institute for Distribution Excellence is filled with important guidance for the wholesale distribution manager.  Here is the link to purchase it:  http://www.naw.org/5fundbranchmgr